recognized as breast cancer awareness month. However, the ZTA Foundation doesn’t
limit their philanthropy to just one month; they conduct fundraisers and events, both on
and off campus, throughout the year.
“We do ‘Think Pink Drink Pinks,’ which are bake sale/lemonade stands,” Smith said.
“We also do ‘Bras for a Cause,’ where we have organizations decorate bras and vote for
the best, which we’ll do next semester. We actually just went to a Carolina Panther’s
game to do a ‘Pink Out’ where pass out pink awareness ribbons to the crowd.”
On a national level, ZTA is partnered with several large corporations such as Yoplait,
the National Football League (NFL), the Susan G. Komen Race for the Cure, Lifetime
Television and Self Magazine, to spread awareness to college campuses across the nation.
“For example, the pink Yoplait lids…can be turned in for 10 cents per lid through
Yoplait or if we (ZTA) turn them in we get 15 cents back,” Smith said. “And that money
will go towards awareness.”
According to the ZTA Foundation’s website, the sorority has been an advocate of
breast cancer awareness since 1992. Over the years the organization has handed out over
10 million pink ribbons, over 11.1 million breast self-examination reminders and has
helped raise millions of dollars for the cause.
Big Man on Campus was partially funded by local businesses, organizations and
individuals who were willing to buy advertisements that were placed in the event’s
program booklet. Contestant entry fees, a spectator cover charge and shirt sales were also
factored into the event’s overall cost.